Dubai skyline

About us

A boutique brokerage built on relationships.

Our story

18 years. One philosophy.

Panache Homes was founded in 2007 on a simple idea: real estate is a relationship business, and the best service comes from senior advisors who own the file end-to-end. No call centres. No commission ladders. No tenant pipelines disguised as advice.

Eighteen years later, that philosophy hasn't changed. We've simply done more of it — across 1,240+ transactions and AED 6.8 billion in 2025 alone.

What we believe

Curation over volume

We list fewer homes, deliberately. Every property is one we would rent ourselves.

Director-led service

A senior advisor owns your file. No juniors, no handoffs, no surprises.

Numbers before narrative

Every recommendation is grounded in registered transactions, not market sentiment.

Leadership

The people behind the brief.

Rania Al Mahmoud
Founder & Managing Director

Ex-Knight Frank Dubai, 22 years on Palm Jumeirah primary.

Marcus Hale
Head of Off-plan

Sourced over AED 1.4B of pre-launch developer inventory.

Saara Iqbal
Head of Property Management

Built our 2,100-unit management book from scratch.

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