Privacy Policy

1. Introduction

Panache Homes Real Estate LLC (“we”, “us” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit our website at panachehomesre.com or enquire about properties and services.

2. Information we collect

We may collect the following types of information:

• Personal identifiers — name, email address, phone number and nationality when you fill out contact forms or request callbacks.
• Property preferences — budget range, preferred locations, unit type and investment timeline so we can match you with suitable listings.
• Usage data — IP address, browser type, device information, pages visited and referring URLs collected via cookies and analytics tools.
• Communication records — emails, WhatsApp messages and call notes arising from your enquiries.

3. How we use your information

We use the information we collect to:

• Respond to your enquiries and provide property recommendations tailored to your requirements.
• Process transactions and facilitate property viewings, reservations or off-plan registrations.
• Improve our website, services and marketing through aggregated analytics and feedback.
• Comply with legal obligations, including UAE Real Estate Regulatory Agency (RERA) requirements and anti-money-laundering (AML) regulations.
• Send you property updates, market reports or event invitations where you have consented to receive them.

4. Cookies and tracking technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic and understand where our visitors come from. You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the site may not function properly without cookies.

5. Data sharing and disclosure

We do not sell your personal information. We may share your data with:

• Developer partners — when you register interest in an off-plan project, your details are shared with the relevant developer or their appointed sales team.
• Service providers — trusted third parties who assist us with website hosting, CRM management, analytics and marketing automation, bound by confidentiality obligations.
• Legal authorities — when required by UAE law, court order or to protect our rights, property or safety.

6. Data retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, comply with our legal obligations, resolve disputes and enforce our agreements. Typically, client enquiry records are retained for seven years in line with UAE commercial and regulatory requirements.

7. Your rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal data, subject to legal retention requirements.
• Object to or restrict certain processing activities.
• Withdraw consent for marketing communications at any time by clicking the unsubscribe link or contacting us directly.

8. Data security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. This includes SSL encryption on our website, restricted access to CRM systems and regular security reviews.

9. International transfers

Your information may be transferred to and maintained on servers or databases located outside the UAE. We ensure that any such transfers are conducted in accordance with applicable data protection laws and that appropriate safeguards are in place.

10. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. The revised policy will be posted on this page with an updated date. We encourage you to review this page periodically.

11. Contact us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

• Email: info@panachehomesre.com
• Phone: +971 52 151 1179
• Address: Office 2204, Iris Bay Tower, Business Bay, Dubai, UAE